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TUKWILA, Wash. -- With Lending Solutions Inc., a leading provider of lending center services and consulting programs for CUs, providing 24/7 lending center services for consumer and mortgage loans, and Prime Alliance Solutions, a leading provider of mortgage lending solutions to CUs, providing its platform and business solution, representatives of the two companies are saying their recently reached marketing agreement will allow their mutual credit union customers to enhance their existing mortgage programs. "Members will now be able to originate their loans by phone 24 hours a day, seven days a week," said Prime Alliance President/CEO Joe Brancucci. "This level of convenience is extremely important in a purchase-money market" like the one the U.S. is going into, compared to the refi market it's come out of. With the 2004 home-buying season just around the corner, LSI President/CEO Lee Kolquist said, "We're confident that as Prime Alliance and LSI market this powerful service combination, Prime Alliance credit unions will discover a new competitive edge and a true service advantage."
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