Prime Alliance Solutions, Inc. and Lending Solutions, Inc. Announce Marketing Alliance

Tukwila, WA, December 15, 2003 – “Broadening member access to credit union mortgage services is one of the most significant ways in which Prime Alliance Solutions, Inc. can positively impact our customers’ lending programs. Joining forces with Lending Solutions, Inc. (LSI) does exactly that,” said Joe Brancucci, president and ceo of Prime Alliance Solutions, Inc. “Members will now be able to originate their loans by phone 24 hours a day, seven days a week. This level of convenience is extremely important in a purchase-money market,” added Brancucci

Prime Alliance and LSI began discussing a marketing alliance as a way to help their mutual customers enhance their existing mortgage programs. LSI provides 24/7 lending center services for both consumer and mortgage loans to Prime Alliance credit unions. Credit unions may choose among a combination of mortgage services. Prime Alliance provides its platform and business solution, leveraging the unique multi-site generation feature the company pioneered last year.

"LSI understands how important mortgage lending has become to our credit union clients and the pivotal role this transaction plays in the overall member relationship,” said Lee Kolquist, president and ceo of Lending Solutions, Inc. “We’re pleased to be collaborating with Prime Alliance Solutions as 2004’s home-buying season is right around the corner. We’re confident that as Prime Alliance and LSI market this powerful service combination, Prime Alliance credit unions will discover a new competitive edge and a true service advantage,” concluded Kolquist.

“The concept behind Prime Alliance Solutions is a simple one: approach the mortgage experience from the member perspective, keeping it in its place as a means to an end, rather than an end in itself. After all, homeownership, rather than financing, is the member’s goal. Joining forces with LSI is yet another way Prime Alliance helps its credit union focus on that experience,” concluded Brancucci.

Prime Alliance Solutions, Inc., a credit union service organization and the recognized leader in innovative mortgage lending solutions for credit unions, serves 65 credit unions, 31 of which are top 100 credit union mortgage lenders, and credit union service organizations representing approximately 600 credit unions nationwide. As a group, they accounted for 20% of all credit union mortgage volume in 2002, and approximately 12% of all credit union members and assets.

Lending Solutions, Inc. has been the leading provider of lending center services and consulting programs for credit unions across North America since 1994. We are committed to providing world-class service to each and every member who calls our National Loan Processing Center. Our lending professionals are expertly trained to deliver your members with a uniquely positive lending experience.